AR seems a decent chap, and clearly has done the odd 'decent thing' - the ER buy back and Ladies brought back being the most notable.
Equally, he's clearly a competent man, given his business pedigree in Aser et al.
However, 'media rights expertise' is far from 'media expertise', and assisting on a takeover (Inter Milan) is further still from running a club after one.
Explicitly?
'Side before Self'
I've previously mooted (Emtee), its weak. Yes, its a Billy quote, but it isn't 'who' or 'what' we are. It represents nothing. And as a piece of media messaging, it says nothing, other than (perhaps) the literal. And my thats going well. How many reds is it we've received now?...

Good idea to make a 'statement'. Appalling execution.
The Badge
Really? An actual organisation, with actual 'media expertise' actually did this? Fucking hell...
Reasonable to make a centenary change. Fucking awful execution.
The Manager
Allowing Monk to go? Appointing TC, with his powerpoint presentations of how to win a Cypriot league? And now, Eckythump? (no, I wont be bothering to learn how to spell his name either). Maybe there is a five year plan, maybe there isnt. Who knows? But it strikes me that if there is one, its shambolic at best, entirely random at worst.
Fair enough to replace TC - he'd clearly lost his way. Execution? Who knows, but I'll be staggered if the trend is bucked.
Is there a Bannon to ARs Trump? Are Orta and Kinnear his puppet masters? Because whoever is pulling the strings and making media and management decisions is fucking it royally up.
MAKE LEEDS GREAT AGAIN!